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Sunday, December 19, 2010

Marketing Ourselves


Yeah, yeah.  I know, I know.  Here I am AGAIN going on and on about...*cue foreboding music* duh duh DUUUUHHHH... self-promotion.

Now before you go all ape crazy on me, stop for a second.  There may possibly be a reason for me harping so much on this subject.  Hmmmm... wonder what it might be?  Oh, I dunno, just... YOUR SUCCESS!!

Now matter how much we want to believe that alls we gotta do is get ourselves a really good agent or manager and then they'll do all the nasty marketing work for us, it just doesn't work that way.  You want a really good agent or manager?  Then you're probably going to have to prove to them that you're doing pretty well on your own.  Maybe it didn't used to be like that, but it kinda is now.

It's a little bit like finding investors these days.  Perhaps in the past you could come up with an idea, pitch the idea to angel investors and have them hand over gobs of cash (I don't think it was ever really that way), but now you have to prove that you're already making money.  Essentially, when you no longer need investors is when you can easily get them.

So, rather than making us discouraged, this new marketplace should make us empowered and invigorated.  We're living in a time where you can do it all yourself.  Writing, filmmaking, voiceover, editing, and yes... ACTING can all be done by those that want to do it.  And we can market it all ourselves.

Now, I could spend a long time writing about this, but rather than flog a dead horse, I'm going to refer you to my amazing radio show, where you can hear myself and my co-host, Carolyn McCray (@writingnodrama), talk about this very subject.  This Thursday is Christmas Eve's eve, so we're not doing it this week, but will resume our show on this very subject on Dec. 30th at 8 PM PST.  Join us here!  You can comment, write a review and set a reminder for next week.  And call in with your questions, whether or not they relate to the subject.  The number's (424) 243-9619.  You can also Skype in during the show by going to the blogtalkradio page and hitting the Skype button.  For those of you who are really shy, just comment here or @ your questions to my on Twitter.  If you ask it, I will do my best to answer it!

As always, I try to take my own advice, sooooo... I'm now promoting my AWESOME online classes!  Sign up at the top of my blog, or email me at actingwithoutthedrama (at) gmail.com for additional information.  Top notch acting training, as well as all the practical advice and guidance that you've come to expect from my stream!

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